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Taking a scroll through social media could lead you to believe that Latinos are thriving in Silicon Valley. This is partly true. Although a vast majority of Latinos continue to struggle economically in the one of the country’s most expensive places to live, there’s a burgeoning Latino middle class driven by higher college enrollment and graduation rates. As a community, we still have a long way to go. Fortunately, we’re headed in the right direction.

Those of us who have taken advantage of education and career opportunities invest in comfortable living spaces, luxury cars, and exotic vacation destinations. Who can blame us? Growing up on the east side, I never imagined that one day I would be able to relax on the shores of Maui or sip a rum and coke in old San Juan. When I was promoted to a VP position, I literally ran out and bought my dream car.

We deserve these opportunities as fruits of our labors, right? Damn right…with one caveat. These are short-term investments that may or may not yield more opportunities for the future. I’m not just talking about financial investments. I’m talking about you investing in yourself. Investing time into your personal and professional development is just as important as maxing out on your 401K plan (I hope you’re doing this).

Here’s why: Smart, talented, and compassionate Latinos like you need to seek out leadership roles in business, education, politics, and community service. These four sectors form the core of any successful community. State demographers project that more than one out of every two Californians will be Latino by 2030 (that’s only 13 years from now, folks). Economists say that the 24-55 age group needs to be successful for a community to be economically stable.

Today, California is the 5th largest economy in the world. I’m not that great at math, but I can see the numbers clearly on this one. California needs Latinas and Latinos to fill business, education, political, and community leadership roles for the state to maintain its role as a global economic powerhouse.

The statistics today in all four sectors are abysmal. For example, Latinos represent just 9% of public school administrators in California, and that’s the highest rate of the four sectors. The tech industry doesn’t even release those numbers. Recently, Google shared with Congress that Latinos make up 3% of its entire workforce. One can only imagine what the executive suite and management offices look like.

This data brings me back to Latinas and Latinos making investments in personal and professional growth. I’m not suggesting that you stop treating yourself to fancy (my mom’s word) things, cars, and vacations. I encourage you to balance those investments with a solid retirement plan, personal growth opportunities, and community service. Investing your time and treasure in yourself will pay financial, self-fulfillment, and public benefit dividends many times over.

Beside earning a college degree, the two most valuable investments I made in my personal and professional growth was participating in the American Leadership Forum of Silicon Valley and the Comcast Executive Leadership Forum. Combined, these programs came at a busy time in my life. My family and career were growing. I participated in both programs my own time and partly on my dime. Fortunately, Comcast financially sponsored my participation in these high-profile leadership development organizations.

For two years, I invested time in what equated to having an additional part-time job, without pay. Raised in a working-class Latino family, doing work without getting paid wasn’t looked upon too favorably. Once I overcame that cultural barrier, I embarked on a set of experiences that was priceless. I learned from and worked alongside some of the country’s top executives and academics. The skills culled from the forums laid the foundation for my future leadership endeavors.

It’s time that you too invest in yourself personally and professionally. It will make all the difference in the world when you walk into a conference room with confidence or knock on your boss’s door to explain why you deserve that coveted promotion. Self-investment comes in many forms: leadership programs, additional education, a personal coach, spending quality time with a trusted mentor. The best results come from taking advantage of all of the above.

Self-investment is a concept that we Latinos are still trying to understand. We’re taught to take care of everyone else first, but we need to understand that taking care of ourselves will make us better caretakers. Don’t fall into the trap of, “I don’t have time” and “I don’t have enough money.”

There will be an abundance of executive, administrative, and public service positions available to smart, talented, and ambitious Latinas and Latinos over the next two decades and into the foreseeable future. You’ll need the personal and professional skills required to step into a leadership role when opportunity comes knocking.  Balance how you use your money and time. Invest in yourself. You’ll be happy that you did.




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