The idea of raising academic standards for East Side Union High School District students was nothing new when I decided to pursue an A-G graduation policy in 2010. Fifteen years earlier, Superintendent Joe Coto instituted a policy that required all incoming freshmen to take Algebra 1 as part of the College Board’s Equity 2000 initiative to improve college readiness for underrepresented students. The College Board is a national organization focused on expanding access to higher education.
Despite teachers’ criticism of that policy, Coto asked the East Side Board of Trustees to consider adding Algebra 2 as a graduation requirement six years later in 2001. That appeared to be a bridge too far for skeptical teachers. One math teacher told the Mercury News in a February 26, 2001, article, “We could hold our graduation ceremonies in a phone booth,” if the Board approved such a policy. “You’re just setting them up to fail,” said another math teacher in the same article. Interestingly, the second teacher is currently President of the East Side Teachers Association (ESTA).
The suggestion was clear, and the sentiment was exactly what the ESTA president told me at breakfast nine years later: “Our kids can’t pass Algebra 2. You’re setting them up to fail.” Ultimately, the East Side Board did not add Algebra 2 to the list of graduation requirements in 2001. By the time I was prepared to unveil an A-G policy proposal in 2010, ESTA had been on the record for nearly a decade raising doubts about East Side students’ ability to pass Algebra 2.
I was perplexed at East Side teachers’ insistence that East Side kids could not achieve. While researching issues related to student achievement, I came across a January 9, 1999, Mercury News article quoting a California Association of Mexican-American Educators (AMEA) board member, who stated, “Too often, teachers judge students based on their families’ backgrounds and lower their goals.” The AMEA is a statewide organization that advocates for equal academic access.
That was the smoking gun. Some East Side teachers just did not believe in our kids. Their viewpoint that certain students could not pass Algebra 2 had not changed in the eleven years between the 1999 Mercury News story and a potential East Side A-G vote. In fact, little had changed since I sat in my counselor’s office at James Lick High School three decades earlier. It was clear to me that an advocacy plan had to address teachers’ concerns.
As I prepared a plan, the realization set in that ESTA’s neutrality pledge would not overcome some teachers’ inherent biases and could potentially threaten the passage of an A-G policy. Relying on my experience as a corporate government relations executive, I developed a multi-pronged approach to securing the majority of votes necessary to approve an A-G policy.
Since California law prohibits school board members from discussing policy proposals in private with a majority of trustees, I could not directly lobby fellow trustees to secure the majority of votes. I had to earn the support of one trustee and hopefully collaborate on a path forward.
With that in mind, my advocacy plan centered on generating broad community support to encourage, or if necessary, coerce board members to support A-G by incorporating solutions to ESTA’s concerns. Three major groups of people could exert that kind of support, or if necessary, pressure on the Board of Trustees: (1) parents and students, (2) nonprofit educational support groups, (3) influential community members, and (4) the general public.
I would begin the campaign by introducing the A-G concept during my 2010 State of the District Address to the East Side education community, parents, and students. I planned to reach out to the Silicon Valley Education Foundation (SVEF) for advice and support. SVEF was a well-respected nonprofit organization that had been advocating for A-G requirements for years. Seeking endorsements from local community and political leaders and engaging with local media rounded out the advocacy plan.
On paper, the plan looked feasible. Executing it was another proposition entirely. By mid-January 2010, I was ready to go.
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Next time: ESUHSD State of the District Address
























